Oh, the possibilities! Doing online marketing is like being a kid in a candy store. And, just like that kid, your budget has to be spent on what will bring the most satisfaction, i.e. business results.
Sure, there are some must-haves—website, email address and CRM database. Paid keyword advertising and metrics aren’t far behind. And, there are a handful of tried-and-true tactics to employ, such as email, newsletter/blog and good search engine optimization (SEO) practices.
The beauty of online marketing is that there is a bottom line—what works and what doesn’t at what cost—that can be seen and measured relatively quickly. Make adjustments and try it again. It’s always a work in progress.
Let SusanGSays help you find the most efficient ways to market your company online with: