President, MadGuy Design and Branding
Creative Director, Lind-Waldock, 2001-2005
“I have had the great fortune to work with Susan Gidel over the past 10 years. Susan hired me many years ago when she was the director of marketing with Lind-Waldock. At the time, she was strategically building a marketing team to lead her company into the golden age of financial online lead and account generation. Through her vast financial industry knowledge and experience, eye for talent, and natural leadership capacity, Susan formed a successful revenue-generating engine. On a more personal side, this team became the most enjoyable work family I’ve experienced in my career. I credit the majority of success of this team and the performance of the company on a marketing level to Susan Gidel.
"When I worked at competing firms, leaders at these companies spoke Susan’s name with great respect and continually demanded that the undertakings of her marketing team be monitored and followed. No easy task as her team was seemingly years ahead in their ideas and actions. In my experience, Susan has always been diligent, street smart, loyal and an out-of-box thinker. She excels best when leading talented people and acting upon new ideas. She is also kind, reflective, funny and deliberate. Any company or group will greatly benefit having Susan at the helm or involved in projects or operations.”